Longevity innovator enters mainstream retail

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ChromaDex announces Walmart deal for retail distribution of Tru Niagen – NAD+ booster and longevity supplement will be available in 3,000 Walmart stores across the US from in June 2021.

ChromaDex announced today that its flagship consumer product NAD+ booster Tru Niagen® will be available in 3,000 Walmart retail stores across the United States from the beginning of June 2021.

Longevity.Technology: The supplements market is booming, and ChromaDex’s mass retail approach is a smart one; what better way to make supplements even more acceptable, than to pop them in your trolley with your groceries? Pairing up with Walmart is a savvy move: the grocery giant has over 10,500 stores in 24 countries worldwide.

ChromaDex will introduce Tru Niagen in two packaging options for Walmart customers, which will have distinct serving sizes and price points. In addition to in-store availability, these two options will be available online with same-day delivery and in-store pickup options for select locations.

ChromaDex CEO Rob Fried
ChromaDex CEO Rob Fried

“We believe Tru Niagen is one of the most important new dietary supplements to emerge in many years,” says ChromaDex CEO Rob Fried. “We are grateful to Walmart in assisting in our quest to help as many people as possible to Age Better®.”

Tru Niagen® helps users “Age Better” by safely and effectively increasing NAD+ (nicotinamide adenine dinucleotide) supporting the trillions of cells in the body. NAD+ levels decline with age as well as physiological stressors including stress on the immune system, alcohol consumption, over-exercising and lack of healthy sleep cycles.

Tru Niagen

Niagen® (patented nicotinamide riboside) increases NAD+ levels safely and efficaciously, as demonstrated in nine published human trials. Niagen® has received regulatory acceptance by the world’s four leading regulatory bodies: the US FDA, Health Canada, the European Commission and the Therapeutic Goods Administration (TGA) of Australia.

Niagen® is supported by a vast amount of safety and efficacy data in humans and has a greater breadth of research than competing NAD+ precursors such as NMN (nicotinamide mononucleotide).

A brand-new report on longevity supplements is heading your way. By us, for you. Available for pre-order now. Read more here.

Images courtesy of ChromaDex
Eleanor Garth
Deputy Editor Now a science and medicine journalist, Eleanor worked as a consultant for university spin-out companies and provided research support at Imperial College London and various London hospitals in a former life.

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